The latest scientific evidence shows that the foundations of a person’s lifelong health are largely set during the first 1,000 day of life. This 1,000-day period that spans from the beginning of a woman’s pregnancy to her child’s second birthday and is a critical period for the future health, wellbeing and success of the child. The right nutrition for the mother and for the child during pregnancy and in the first two years of a child’s life provides the essential building blocks for brain development, healthy growth and a strong immune system of the child.
Undernutrition during pregnancy affects fetal growth, and in turn is a major determinant of stunting. It can also lead to consequences such as obesity and nutrition-related non-communicable diseases in adulthood. Besides nutrition proper care and attention towards the mother, whether expecting or new, is also important. Adoption of healthy practices as well as awareness and preparedness can produce the best health as well as economic outcome for the mother and her offspring. That’s where Aponjon Shogorbha 1000 comes with its messaging service to help families create happy and healthy lives.
The messages of this service will be delivered through SMS or voice calls. The subscriber (expecting or mother of child) will receive the service for a period of a maximum of 141 weeks from 6th week of pregnancy up to 2 years age of his/her child. The subscriber will receive 2 messages per week during this period. Registration for this service is possible as simple as a call to 16227. In addition, our partner organizations throughout the country are available for assisting women to register to the service. In addition, the subscribers can also avail 24/7 medical advice from our dedicated doctors’ pool on maternal and child health related issues.
All Aponjon Shogorbha 1000 messages are crafted through state of the art research and validation from national and international bodies including the Government of Bangladesh. All messages have gone through vigorous screening and will undergo revision and continuous review by national and international experts. All contents are in Bangla and are aligned with the stage of pregnancy or age of the child. The messages are delivered in accordance with the style used for other existing Aponjon messages with the character “Daktar Apa” addressing the audience in the same empathic tone.
A mobile application is also available for the pregnancy period – the “Aponjon Shogorbha (Pregnancy)” app. The app is available on –
Google Play:
https://play.google.com/store/apps/details?id=com.bd.aponjon.pregnancy&hl=en
Windows Apps Store:
https://www.microsoft.com/en-us/p/aponjon-shogorbha/9nblggh68sbl
ITunes Apps Store:
https://itunes.apple.com/au/app/aponjon-pregnancy-shogorbha/id1098751315