On the event of ‘Safe Motherhood Day’ on 28th May 2013, a fair was organized jointly by DGFP and Channel I, one of the most popular satellite television channels. Similar to DGFP, Channel I also has a great focus on social causes in all its initiatives. Aponjon participated in the fair organized at the Channel I premises at Tejgaon, Dhaka.
The program, telecasted live over national media was inaugurated by the Honorable State Minister, Ministry of Health and Family Welfare, Dr. Capt. (Rtd.) Mozibur Rahman Fakir, MP. In his speech, he specifically mentioned the ingenuity of Aponjon and also introduced Aponjon to the guests and other attendees at the event, which was a welcome pride for the Aponjon team.
Another key feature of the program was displaying a recorded video overview on the Aponjon service.
Other than the main program, there were several stalls featuring different programs working towards maternal and child health. Aponjon was featured in one of the stalls, hosted by MCHIP, the chief implementation partner of the Aponjon program. The Aponjon stall featured brochures, booklets and flyers on the Aponjon service, which were distributed among the visitors. The keen interest about the Aponjon services among the visitors kept the stall quite busy. Visitors were given briefs and information about the services through different videos, TV and Radio Commercials. At one corner of the stall, was Aponjon’s special attraction, the Aponjon Sponsor a Mother Gift Package. The gift package is the product launched a few days back at some of the supershop outlets in Dhaka, which contains some gifts and token of gratitude to the buyers, who, through buying one of these gift packs are sponsoring one underprivileged mother get the service for the whole tenure of 89 weeks for absolutely free.