Aponjon as a case of digital branding in Bangladesh was presented through ‘Aponjon story’ in the 6th Brand Forum Seminar arranged by Bangladesh Brand Forum on 18th March 2017. Tahsin Ifnoor Sayeed, Sr. Assistant Director represented Aponjon with the Aponjon story. The Aponjon story emphasized on the digital way of delivering content, customer acquisition (referring to social media) and service delivery.